Shiki Theater, the company that brought “The Lion King” and many other Broadway musicals to Japan, will license its own shows to expand its earnings base.
The company has signed a licensing contract to let a Chinese theater company use its script and music for “The Cat Who Wished to Be a Man” for five years, for an undisclosed sum. The Beijing-based company will adapt Shiki’s theatrical production of the American children’s novel for a Chinese audience.
Shiki Theater hasn’t licensed its original musicals before. Chinese performances are planned in Beijing in June and Shanghai in July. The Chinese company plans nationwide tours and targets 100 performances a year.
Shiki Theater hopes to develop the licensing business into another strong earner alongside ticket sales.